Last week, the inaugural Berlin Music Video Awards were held in, funnily enough, Berlin. The Ray Mann Three’s music video ‘Sometimes’ was nominated in the Best Stop Motion / Animation category, and screened alongside the other finalists (among them: Justice, Alt-J, Modeselektor feat. Thom Yorke, Sigur Rós, Michael Nyman and Sébastien Tellier). While our video didn’t win, we did get to hang out and watch a lot of other people’s music videos, over hours and hours. Here are some of our mental notes…
Things We Learned At The Berlin Music Video Awards
Story is everything:
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Effects are often best when they’re easy to miss:
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An amazing animation elevated ‘Whatsapper’ from clever to genius:
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Split-screen can still look cool:
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Title cards with live action backgrounds look cool:
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Stock images of landscapes turned duotone and upside-down look cool:
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And finally: there are a lot of talented people making amazing things you will never see:
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Congrats to all the winners – and thank YOU for voting x
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