Blog 2001: Why So Mad?

Why nothing Mr Spotify said is new – and why rather than get mad at old news, there are other things we as artists might do instead.

So Spotify CEO Daniel Ek said some things – some rather arrogant, tone-deaf things to be sure, but CEO-brand things nonetheless – and a bunch of people got mad. I got confused – not by Ek’s statements, but by the response.

You Can’t Record Music Every Three Or Four Years And Think That’s Going To Be Enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.


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